We\u2019ve been in publication since the beginning of 2014, and we knew from the beginning that publicity would be an uphill climb.\u00a0 Nobody knew who we were as creators or a publication, and we were asking people to pay $30 for our book.\u00a0 We had no connection to publishers, distributors, or publicists, not so much as a cheat sheet to go by, and we had to sink or swim in the cutthroat world of publishing.<\/p>\n
But we came in with certain advantages.\u00a0 First is the book itself.\u00a0 The simple beauty of the layout and the artwork draws people in immediately.\u00a0 And we kept it a perennial, meaning we expect to be actively selling this for at least the next couple of years.<\/p>\n
Indeed, the traditional publishers\u2019 schedule of \u201ctwo month media blitz and forget it\u201d couldn\u2019t really apply to us when it took us a few months just to get into Barnes and Noble.\u00a0 Not to mention nobody would look at us until we had a physical copy to show them.<\/p>\n
With that in mind, this year went better than we could have hoped.\u00a0 We exhibited at several conventions, including San Diego Comic-Con, Wondercon, Amazing Las Vegas Comic-Con, and a preview at Alternative Press Expo in San Francisco.<\/p>\n
We\u2019ve experimented with various forms of advertising. From online ads, to an ads in local journals, to a small neighborhood billboard.<\/p>\n
We\u2019ve had successful signings at events and bookstores, too many to mention here, but which include iconic stores as Barnes and Noble on 3rd<\/sup> St Promenade, and Meltdown Comics, Hollywood\u2019s premier comic book shop.<\/p>\n Our reviews are still lacking, as reviewers tend to like already established productions.\u00a0 But we got a small review in Fanboy Comics and a great writeup in The Argonaut, a local LA Beach Cities paper with a circulation of about 30,000.<\/p>\n Looking back, I would say bookstore appearances have been our best bet by far.\u00a0 Bookstores remain irreplaceable as a place to meet authors and find new and exciting material, and that remains our greatest asset.<\/p>\n So, looking to next year, our biggest issue remains the same.\u00a0 Once people see us, they love us.\u00a0 The issue is to get people to see us.\u00a0 We will keep pushing for more book reviews, more writeups, and more book tours, in Los Angeles and other cities.<\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019ve been in publication since the beginning of 2014, and we knew from the beginning that publicity would be an uphill climb.\u00a0 Nobody knew who we were as creators or a publication, and we were asking people to pay $30 for our book.\u00a0 We had no connection to publishers, distributors, or publicists, not so much […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[205],"tags":[],"_links":{"self":[{"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=\/wp\/v2\/posts\/333"}],"collection":[{"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=333"}],"version-history":[{"count":1,"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=\/wp\/v2\/posts\/333\/revisions"}],"predecessor-version":[{"id":334,"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=\/wp\/v2\/posts\/333\/revisions\/334"}],"wp:attachment":[{"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mrbiggs.net\/ron\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}